Rick Simon, Internet Marketing Strategy Paying Off at DataMentors®

Rick Simon, Internet Marketing Strategy Paying Off at DataMentors®

Internet Marketing Strategy Paying Off at DataMentors®

Palm Harbor, FL (PRWEB) March 17, 2008 — Find and Convert has implemented a search engine optimization plan for DataMentors based on a progressive approach to its focused content around its data quality and data integration services. In addition to optimizing the website’s content, new content was written to strengthen the website’s ability to be indexed in search engines for highly targeted keywords used by business professionals searching for their data quality and data cleaning services (http://www.datamentors.com/Products-and-Services/DataFuse.html).

DataMentors’ clients are mid- to enterprise-size companies in the financial, healthcare, hospitality and service provider sectors that seek to attain maximum performance of their data through data quality and business intelligence analytic solutions that help them identify, cleanse, standardize, match, analyze, and manage product and customer information.

"Our Internet Marketing strategy was built on the premise of fully synchronized tactics," said Gordon Daly, Director of Marketing at DataMentors. "Our target audience is so narrowly defined that, we knew a search engine optimization (http://www.findandconvert.com/seo.html/) plan would be a necessary part of our marketing equation if we were going to effectively reach our target. And we knew we didn’t have the expertise in house so we turned to Find and Convert. By following the SEO strategy (http://www.findandconvert.com/seo.html/) they recommended we are seeing measurable results. We’re seeing more traffic visited to our website from relevant keywords, which previously did not produce visitors to our website. The result is new business opportunities coming from the Internet which have a high value to DataMentors."

"DataMentors has approached their Internet Marketing strategy wisely," said Bernie Borges, Chief Find Officer at Find and Convert. "They have spread their Internet Marketing plans across organic search engine optimization, paid search advertising and banner advertising in select content networks. Our role has focused on organic search, which is often the aspect of Internet Marketing which requires the most patience in building and implementing a plan. Our efforts have been focused on guiding their content strategy to achieve search engine rankings for select keywords which are relevant and viable. We’ll continue to drive the search engine optimization strategy forward as an outsourced partner to DataMentors."

About Find and Convert:

Find and Convert is a marketing firm dedicated to producing sales opportunities for marketers through Internet Marketing strategies and services that can be measured for ROI. Services include: search engine optimization (SEO), search engine marketing/pay-per-click advertising (SEM/PPC), Web 2.0 consulting, blog and podcast marketing, website conversion strategies. Our Internet Marketing strategies () are designed to help you find leads and convert them to qualified sales opportunities. We’ve provided these services since 2002.

 

Rick Simon, World’s Largest Mail Order Group Accelerates Marketing Analytics With KXEN

Rick Simon, World’s Largest Mail Order Group Accelerates Marketing Analytics With KXEN 

 

San Francisco, CA (PRWEB) March 13, 2008 — Otto UK, part of the world’s largest mail order group, is using KXEN’s next generation data mining automation to optimise its marketing to 1.5 million customers. Already KXEN’s solution has cut what was a three-day process down to less than an hour, has enabled better targeting of customer communications and is driving better decision making.

"Using KXEN means we’re promoting the right things to the right people at the right time," says Otto UK’s head of customer management Andy Bryan. "It has allowed us to target our communications better and get a more positive return on investment. In short we’re making better decisions."

With sales last year of more than £460 million, Otto UK is a force to be reckoned with in the home shopping market in Britain. As well as the respected Grattan and Freemans brands it also includes Kaleidoscope, Look Again, Oli and Montage.

It was a need to be able to respond more quickly to change that led Otto UK’s marketing optimisation team to implement KXEN’s next generation solution. "The existing tools and process that were in place were not able to keep pace with the developments being made in our approach to planning," explains Andy Bryan.

A rigorous evaluation pitched KXEN against two competing solutions. "We looked at a number of different areas, a whole list of criteria," adds Bryan. "KXEN didn’t just greatly reduce our modelling times it scored best in all the other categories too. It was the clear winner."

The choice of KXEN has been more than proven in practice too as Bryan explains. "Where in the past we’d just have used analytics to target campaigns and mailings now we can do more return on investment analysis. It’s no longer just about targeting. It’s about making more strategic decisions, where we can best spend our money, where it costs more to retain a customer than recruit a new one. We’re really starting to optimise things," he says.

Otto UK joins hundreds of companies around the world - among them Barclays, Powergen Vodafone and Virgin - that have deployed KXEN’s data mining automation and seen dramatic improvements in their marketing as a result, reporting up to 300% increases in campaign response rates.

About KXEN

KXEN, the data mining automation company, drives next generation Customer Lifecycle Analytics for enterprises looking to compete on analytics. Unlike traditional data mining providers, KXEN offers unmatched automation to integrate robust and accurate decision support into core business processes. KXEN technology delivers large improvements in customer acquisition, cross-sell, and retention applications at more than 500 sites around the world. Founded in 1998, KXEN has headquarters in San Francisco, California and Paris, France. For more information, please visit www.kxen.com.

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